B2B Website Design

The Business to business industry is not just about profiting upfront, it's also about building lasting relationships.

Quality User Experience

Since mobile device usage continues to grow, it’s important for your Business to Business website to maintain a consistent and professional design across all devices. A B2B website that offers a poor or generally confusing navigation for mobile users very well miss out on a large quantity of leads.

With that in mind, creating an enjoyable, intuitive user experience for visitors coming from desktop computers, tablets, and mobile devices are all equally important. This can be achieved through responsive design, a mobile app, or other mobile-friendly design techniques. These features can make a huge difference in how your potential customers experience and navigate your site.

Understanding the Target Audience

Designs for Business to Business websites are most effective when they present a unique experience to your visitors, at the same time addressing their needs and concerns. Our design team has experience in creating websites for B2B companies from a number of different industries. It’s best to use the design elements of your site as a way to communicate what your company does, and what makes you stand out from your competitors. Creating a site that addresses the interests of potential customers can be exactly what is needed to grow your brand.

Customer Service

Your visitors are more than likely to want to get in contact with you. This of course requires making your business approachable and accessible. An engaging and easy-to-use live chat or contact form can make interacting with your company much easier, and possibly prevent a potential client from moving on to a competitor’s site. You want to provide customers with all of the resources and information they need upon entering your website, while these features may seem like minor details, they should be one of the main focuses of any B2B site design.

Professional Photography & Imagry

The use of striking visuals can make a website stand apart from competitors, that being said you don’t want to overdo it and distract from the overall purpose of the site itself. It’s best to use professional imagery and iconography to make your overall statement. A website should not present public domain stock photography or everyday generic images because it dilutes the sites legitimacy and credibility. Branded iconography can be helpful in illustrating ideas about a company and the services they offer. Professionally deployed graphics allow businesses to visually communicate with their visitors without taking up too much visual real estate in the overall website design.

Building Credibility

Your site’s visitors likely want to do business with a company that presents themselves as a credible and is a trusted brand. A proper Business to Business site design has the potential to elevate the reputation of a business by providing contact information, bios about the team, and positive testimonials from previous clients and customers. Integrating social media platforms into your website design is a great way to widen the scope, and provide different routes for visitors to learn more about your particular business. Following these guidelines should allow your site to convey how credible your brand is, while generating conversions and increasing brand recognition.

Ready to discuss your project?

Serving All Industry Types