Starting an online business? We've helped many successful startups grow, and can help guide you each step of the way.
Building your Brand
Building up a solid branding foundation for your startup company is essential to its growth. The design of your website is the launch pad for all other branding efforts, it needs to have the necessary features to help grow your audience. Prominent taglines and logos, combined with consistent messaging and colors, are the details that establish the visual representation of your business. Multimedia such as video and imagery showcasing your company in action are great ways to provide sharable content that demos your product or services. Each of these branded visual elements will help communicate who you are and what you do.
It’s a good idea as a business that is in its early stages, you want to make yourself available to people in order to grow your audience and your credibility. Whether it is potential clients, business partners, or media outlets that want to get in contact with, they should be able to do so easily based on the information and resources included in the layout of your website. Have your location clearly displayed on a map, and list any contact information that can connect people to your office and maybe even a single representative of your company.
In order to grow your business online, you need to establish a level of trust and credibility within your audience. Testimonials, case studies, and press coverage are all features that can be incorporated into your website design to help validate your startup business to visitors and potential customers. Before someone can choose to do business with you, they need to know that they can trust your brand and the services you provide. Having a professional interface with all of these resources readily available will build your online credibility, and your reputation as a whole.
Simple is the key
The design of your website should be simple and easy to understand.
As a startup company, your product or service should be clear to visitors from the moment they arrive on your page.
Your design can visually communicate enough about your business to harness the interest of your audience without them having to navigate too deeply into the website.
Once you have their full attention, then you can encourage them to explore.
To grow your business online, you need to establish a level of trust and credibility within your audience. Testimonials, case studies, and press coverage are all features that can be incorporated into your website design to help validate your startup company to users and potential clients.
Your website should help you build up a diverse audience. However, it can act as a roadblock if you do not have a fully-functioning and responsive design. You want to maximize the number of people who can find your business online, and that requires making yourself accessible any time of day and from any and all devices. Having a strong mobile presence is essential now more than ever.