Enhance your non-profit online with results-oriented websites and mobile applications customized to your cause.
Make Resources Accessible
Always keep in mind that there are going to be people visiting your website who are looking for help and access to your services. You should make sure that your site design features elements that cater to those people. It should provide all of the necessary resources for them to get the information that they need. Include testimonials from companies and individuals you have already worked with, feature stories that emotionally connect people, and display research with statistics to visually communicate the work that you do. These elements will allow your visitors to gain a better understanding of the passion you have invested in your cause.
Promote Compelling Content
Fill your website with photography, videos, and compelling text that appeals to an audience's pathos and illustrates the story of your non-profit organization. Think about incorporating a blog into your website design, and use it as an channel to share testimonials, industry news, statistics, infographics, and overall sapience into the work that you do. Content is a chance to broadcast awareness about your cause, while giving visitors some understanding about what you do.
Calls to Action
Non-profit websites typically strive to achieve conversion that come in the shape of volunteers or donations. The design of your website should make this conversion process easy for visitors by presenting them with the information and navigation needed to get there. A donation button should be clearly labeled and fairly obvious, attention-grabbing, and constantly visible no matter what page or how people might travel to on your website. Your call to action should tell any donors what their contribution does for the organization as a whole, and give a good idea of where a donor's money will end up once it is invested into making your goal a reality.
Incorporate Responsive Design
Responsive design in your website is a crucial element for any entity hoping to grow their digital presence. Individuals should find it easy to access your website from any device, and in today’s online world, mobile access is essential. Not only does this help your website obtain a broader audience, but it allows those visitors to share your info on other mobile platforms such as social media and their personal contacts. Having a website with a responsive design makes locating and engaging with your organization a simple process for everyone.
Transform Users into Advocates
One of the main points of importance for any non-profit website design is to transform your users into champions for your cause. By exploiting the advantages of email, social media, retargeted ads, and newsletters, you can build a community or fan base while re-enforcing your brand. Clear and functional iconography should be easily accessible on your website ensuring users can engage with them without trepidation. Making information rich content accessible to your users increases the opportunity for users to advocate behalf of your cause, share information and promote ideas using their network of channels cementing a solid force of online advocates.