How do you design a website that is custom tailored to your business goals?
See below for an overview of steps from start to launch.
Strategy for Success
Drive Quality Traffic
Increase Customer Interest
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.
Document measurable short-term and long-term goals to evaluate campaign performance.
Key Elements in Architecture
A great website user experience starts with knowing who your visitors are on a more personal level. Instead of only imagining customers as potential conversions, creating a fictitious user who is representative of your target audience with their own name, background, skills, age, education level, and what platform they use to get to your website can provide huge dividends for a business. The purpose of user persona research is figuring out what your visitors’ objectives are when coming to your website.
Driving Quality Traffic
After strategizing your business's online campaigns, our expert marketing team begins driving visitors to your company's website through assorted online media. In order to achieve a strong ROI, we target our marketing efforts towards users that are most likely to be of value to your business. By targeting users searching for services that your website offers, we can drive traffic that will be more likely to engage with your website, take a desired action, and become customers.
Increase Conversions & Customer Retention
After clicking through to your website, visitors will arrive to a user-friendly experience that encourages site interaction and conversions.
Once a user has converted or become a customer, it is important for your business to remain in contact with them. Previous customers are likely to be future ones and our online marketing services aim to keep them engaged with your business through remarketing and other techniques.