Have a higher expectation for your customers with an online
experience that enhances your ROI.
Build Brand Recognition
No matter the colors, layouts, or any other various style elements, keep consistent branding across your website so as to avoid confusing your visitors about your brand. For example, if you have a variety of different colors used for the same call-to-action button, it may cause a drop-off in sales simply due to the uncertainty that customers experience with the inconsistency in design. If you’re not sure where to start, looking at major ecommerce websites and borrowing ideas that seems consistent across many of them is a safe place to gain inspiration.
Easy to use Elements
Try to keep the design of the website as clutter-free and simple as possible. Give users a clear idea of where they are within your site structure with elements such as breadcrumb navigation and varying dropdown menus. Also make sure to add elements such as a consistently visible shopping cart or targetable contact forms so that users know exactly what they have in their cart and how much it costs.
A strong call-to-action is an element which indicates to the user to take the next step toward accomplishing a goal on a page. The Call-to-action is a very important element of just about any page design. A good call-to-action may be “Add to Cart”, “Checkout”, or something similar. It’s usually advisable that you do not have more than one primary call-to-action per page. Adding secondary calls-to-action are good only to have as another choice when a user is not quite ready to commit to the primary goal. They should be positioned in such a way that it is used but doesn’t detract from the main goal of the page. As an example, they may be willing to download your software demo, but perhaps not ready to purchase your software. Rather than lose the visitor, keep them on your website for a few more minutes by offering them secondary actions.