We design websites to keep up with the growing expectations of today's increasingly savvy online user.
The Target Audience
The design of your site should attempt to show visitors that you have a solid understanding of who your target audience is, and what they are after. Strategize what motivates an individual to come to your website, and what your design needs to provide them with once they visit. Things like including pages that lead to FAQs, a contact form, or a live chat option puts people in direct communication with someone in your company. Navigation options like these naturally lead individuals to the information, products, and resources that they are longing for.
Telling Your Story
The design of your Business to Client website can be used as an opportunity to tell your story. Using exciting, interactive, and engaging design elements, you can communicate to visitors about you and your brand. Navigate your customers through a history of your business, and introduce them to the individuals who make up your company. While Incorporating branded imagery into your website design, and partnering it with strong content from a unique perspective, you can create a detailed picture for your audience. Following these guidelines, your visitors would be able to get a better understanding of what your business represents.
Engagement thru Social Media
Your site’s web design should allow visitors to engage with your business on alternate channels through design elements on your website. Direct your audience to your social media platforms and encourage them to reach out to you through these outlets. These elements help to build an online community around your brand, and allow customers to interact on a number of different levels. All of these social media platforms encourage engagement with your brand, and offer you the chance to build a personality and identity around your brand.
Regardless the community you are attempting to serve, ecommerce capabilities should be incorporated into the design in order for visitors to access your goods and services. As a small business or even a large retail chain, there should be multiple navigation options that lead your visitors to complete a purchase or make a conversion. These design elements can lead visitors directly to a purchase, or a sign-up form. They are essential to include in your website design in order to lay the foundation for growing your business online.
Your goal should be to drive traffic to your website, but ultimately you want to retain those visitors and have return continually. To ensure this is to provide your audience with the optimal user experience that is both intuitive and enjoyable. The design of your website should be responsive in order to for your audience to access your site on any device, providing similar access from both mobile devices and a desktop. These elements should not be underestimated as excellent opportunities to utilize design elements to make your audience “feel good” when they come to your website.