Since mobile device usage continues to grow, it’s important for your Business to Business website to maintain a consistent and professional design across all devices. A B2B website that offers a poor or generally confusing navigation for mobile users very well miss out on a large quantity of leads.
With that in mind, creating an enjoyable, intuitive user experience for visitors coming from desktop computers, tablets, and mobile devices are all equally important. This can be achieved through responsive design, a mobile app, or other mobile-friendly design techniques. These features can make a huge difference in how your potential customers experience and navigate your site.